SEO changed for the first time in 20 years, and most event rental businesses haven’t caught up yet.

Google isn’t 10 blue links anymore. AI Overviews, ChatGPT, and Gemini are answering your customers’ questions before they ever click a link. The businesses showing up in those answers figured out two specific things. Most haven’t.

Jim Mariano, President of Recipi and a 17-year rental business owner, joins Goodshuffle Pro to break down what’s actually driving visibility for event rental businesses in 2026, what tactics are quietly wasting your time, and exactly what to do next.

We’re covering:

• Why the old SEO playbook stopped working
• The two things AI and search engines both reward
• How to build a Google review system that fills your pipeline
• Landing page fixes that make AI take your business seriously

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